The adapa Group is a film and packaging manufacturer focused on high-quality and customized high-barrier packaging solutions, and one of the leading companies in Europe’s industry.
The adapa Group is a film and packaging manufacturer focused on high-quality and customized high-barrier packaging solutions, and one of the leading companies in Europe’s industry.
After Schur Flexibles became adapa in 2022, it not only introduced a new company name and direction but also a cultural shift. The company website plays a crucial role in this transformation, offering orientation, perspective, and identity. Bcomm.’s task was clearly defined:
And so, together with a project team from adapa, we designed and implemented a digital brand presence practically from scratch, which had to overcome a number of very different challenges:
To keep the individual work packages manageable, especially when it comes to involving relevant stakeholders, Bcomm. took an exploratory yet strategic step-by-step approach. This allowed us to launch a basic version of the site within just three months, with further content and functionality added progressively.
The plan worked out perfectly. We efficiently managed the workflow for developing the site’s structure and content through short coordination sprints for all sites. Given the over 30 content-rich sub-pages in the basic version alone, this was a difficult task to undertake. The sustainable SEO-oriented content setup has been generating new leads from day one.
An internal bonus for the adapa team members: They gained confidence in the project and their own abilities, transforming a ponderous corporate world into an agile content hub in short time.
What I particularly appreciate about working with Bcomm. is that they always give me valuable insights and perspectives, thanks to their industry knowledge. Their team has a good understanding of our company, but also of me and my position. As a result, we were able to develop and implement our corporate website pragmatically and to a high standard of quality in a complex internal environment.Lisa Klikovich, adapa Holding GesmbH
Head of Communications
