TASK | Development of positioning and name and design of a keyvisual, to position a new ink series against the international competition. The new product and the USP should be communicated against the strong competition, especially by electronic channels, flanking the trade fair presences.
SOLUTION | Name development, positioning and launch of a microsite in a responsive design. A newsletter about the new ink series was created. The open rates of the newsletter were above average. Also click rates were very high. Successful positioning after few weeks in the relevant google-search-ranking. Result: Improvement of sales.