TASK | International positioning of the plasterboard division, based on the company positioning of WEIG “Driven by Care”. Development of an uniform communication concept consisting of some appropriate measures for the plasterboard division.
SOLUTION | The solution was the development of a strong and global keyvisual. This keyvisual was a core element of the “plasterboard mini-campaign”. As components of this campaign a booklet, advert, press release and a conference booth were designed. High positive client feedback-rates were generated. By using the namend material, the conference was successfully finished. A continuation and a transfer of this concept on other divisions will be possible because of the method of implementation.