TASK | The task was the conception, production and realization of an emotional presentation as teaser for the sales team. Moreover a product video was produced. Perlens innovation product “BlistAir” should be introduced by the help of both media. The presentation is intended to use on trade fairs, in workshops and in social media, ect. The video should appeal to B2B customers.
SOLUTION | Conception, production and realization of the “BlistAir” presentation and the video. Illustrations were designed to describe the proper functioning of the product. A strong emotional effect was created by a mixture out of realistic and emotionally touching pictures. A specialty in the video is the intentional use of a B2C addressing, to address and convince B2B customers.