Internal Communication – 10 Commandments Part 2

by 9. April 2019Trends

You remember the first part with five of the 10 commandments that we published 14 days ago? Here is the eagerly awaited Part 2.

Now you are up to date. And if you want to go deeper or have specific questions about your internal communication, I am glad about a signal. My contact details can be found at the end of the article.

Yours, Peer Schmidt-Paulus
Client Director

P.S .: Did you miss the first part? Read the “commandments 1–5″ here

6. Horizontal communications prevents silo mentality
Colleagues provide continuous feedback and encourage collaboration. These are two essential factors of employee communication and teamwork. Horizontal communication spreads knowledge within a company and relieves you of work, since you no longer have to communicate across different departments or send messages more than once.

The resulting effective communication supports knowledge management and disseminates empirical values


7.  Apps for internal communication
Communications professionals are constantly striving to increase the reach of their channels within the company. Because range means relevance, because as many employees as possible are reached – no matter where they are deployed, because a smartphone is standard today.

Employee apps are mobile, digital and support push messages, which are essential for fast communication and dissemination of important news.

Workplace technologies with transformation potential

Companies plan to use these technologies over the next three years to fundamentally change the workplace.


  • Mobile Apps 58% 58%
  • Social Media 45% 45%
  • Web Collaboration Tools 34% 34%
  • Wireless Networking 32% 32%
  • Smartphones 29% 29%
  • Content Management Systems 25% 25%
  • Workplace Infrastructure 25% 25%
  • Portable Technology 22% 22%
  • Tablets 9% 9%


Source: Future of Work, Google/Recounteur 2016

8. Gamification
Gamification, or the integration of game-typical elements into the daily work routine, not only increases productivity, but also helps to coordinate the internal goals with those of the employees. 

Game-based learning processes not only support managers in communicating important information on career-related training to their employees, but also clarify the goal and concerns of the company. Employees are given the opportunity to challenge each other and be rewarded for their results.


9.  Analysis and Evaluation of internal communication
Communications experts are now able to measure a wide range of topics more directly and accurately than ever before. We are thinking above all of incoming inquiries, intranet use and range.

In addition, the measured results can be used for two main targets:
On the one hand, to convince managers of the importance of a topic and to point out both advantages and disadvantages. On the other hand, to better understand the interests of the employees.


10. Internal and external communication are becoming increasingly interlocked
Internal and external communication are now interconnected. It is therefore important that both target groups, internal and external, are taken into account when planning communication measures.


Are you prepared for this? Would you like to know more about these topics and how you can prepare for them?
Just contact Peer Schmidt-Paulus, Client Director at B+P Communications: