Internal Communication – 10 Commandments Part 1

by 28. March 2019Trends

The world of internal communication is changing rapidly. New, innovative tools are on the market, more modern strategies are being developed and new insights about Millenials and Generation Z are constantly appearing.

Companies must always be one step ahead of these developments if they want to compete and win the battle for talent. Videos, emojis and garnification are just some of the trends that are increasingly revolutionizing internal corporate communications. To keep you up to date, we have taken a closer look at eleven exciting trends.


1. Short, sharp and snappy
To reach today´s workforce, which consists largely of Millennials and Generation Z, messages need to be short, accurate and no longer e-mailed – see also 7. Commandment from April.

However, the fast distribution of news also requires a more targeted alignment of content. This means that communication should no longer be from one person, but from several.


2. Corporate Culture counts!
Young companies, especially start-ups, attach great importance to their corporate culture. Why are they doing this? Because this is one of the essential factors in the choice of employer, especially for young colleagues.

Millenials and Generation Z choose companies whose culture matches their values and goals. Human resources managers in particular therefore see corporate culture and employee retention as their most important challenges.

Criteria for the choice of employer


  • Job security 64% 64%
  • Salary/ social benefits 63% 63%
  • Pleasant working atmosphere 56% 56%
  • Flexible working models 45% 45%
  • Financial stability of the company 40% 40%
  • Work-Life-Balance 36% 36%
  • Interesting job contents 33% 33%
  • Career development opportunities 32% 32%


Source: Randstad Employer Brand Research 2018

3. The workplace is relocated
Flexibility in our profession is a highly valued asset for all generations.
Flexible does not only refer to working hours, but also to the place of work. Almost one in ten employees in Germany works regularly from home. This makes perfect sense, because according to a Stanford study from 2017, home office work significantly increases productivity.


4. Videos on the advance
A picture is worth a thousand words. But did you know that one minute of video footage is worth 1.8 million words? That´s 3,600 pages of text!

Publishing a video not only increases the probability that the content will be shared, but also increases understanding of your product by up to 74 percent. When communicating complicated topics and important messages, videos should be at the top of your list. It is very likely that much of the internal corporate communication will soon be video.


5. Contents by and for employees
In line with the video trend is the fact that Millennials and Generation Z have a high need for authenticity in the workplace. Together with the corporate culture, this point has become the embodiment of a company´s employer brand. So consider that transparency and authenticity are best communicated using content written by employees themselves.


Do you want to know more about these topics and how you can prepare yourself communicatively for them? Just contact Peer Schmidt-Paulus, Client Director at B+P Communications: