After the fair is before the fair

After the fair is before the fair

B2B companies form a completely different target group than, for example, target groups in the consumer sector. On the one hand, there are fewer potential customers in the B2B sector because the market is more segmented. On the other hand, these customers make far...
Internal Communication – 10 Commandments Part 2

Internal Communication – 10 Commandments Part 2

You remember the first part with five of the 10 commandments that we published 14 days ago? Here is the eagerly awaited Part 2. Now you are up to date. And if you want to go deeper or have specific questions about your internal communication, I am glad about a signal....
Internal Communication – 10 Commandments Part 1

Internal Communication – 10 Commandments Part 1

The world of internal communication is changing rapidly. New, innovative tools are on the market, more modern strategies are being developed and new insights about Millenials and Generation Z are constantly appearing. Companies must always be one step ahead of these...
Influencers are also gaining importance in B2B

Influencers are also gaining importance in B2B

In the consumer goods sector, influencers are now an important component for building reach. They will also become increasingly important in B2B sectors in the future.    So far only a few B2B companies make use of Influencer Communication or Influencer Marketing,...