Challenges of (digital) brand management

Challenges of (digital) brand management

Although there is no topic in B2B communication in general and none in the communication of companies in the packaging industry in particular that is as much in focus as digitalization, it is even more remarkable how little of it is used in practical brand management....
Mobile Apps and their advantages in the B2B environment

Mobile Apps and their advantages in the B2B environment

Today, mobile apps are an integral part of everyday life. More and more companies in the B2B environment are discovering the advantages of apps. Sales apps are already standard in the pharmaceutical industry In the B2B environment, personal sales are of great...
The digital revolution overruns the packaging industry

The digital revolution overruns the packaging industry

Many studies of prominent consultancies and research institutes outlining consistent: the digitisation revolutionizes sales in the B2B-Business and therefore in the packaging industry. Medium-sized enterprises as well as international operating companies, who don´t...