Sustainability – not always everybody elses business

Sustainability – not always everybody elses business

Collaboration with such iconic designers such as George Nelson or Charles and Ray Eames made the Herman Miller company name synonymous with modern furniture classiccs in the 20th century. Nowadays not only the design quality, but the carbon footprint and the recycling...
The digital revolution overruns the packaging industry

The digital revolution overruns the packaging industry

Many studies of prominent consultancies and research institutes outlining consistent: the digitisation revolutionizes sales in the B2B-Business and therefore in the packaging industry. Medium-sized enterprises as well as international operating companies, who don´t...
The 5 commandments of B2B communication

The 5 commandments of B2B communication

1. commandment: communication should be beautiful It may sound surprising, but it is true: Sometimes even the engineer has an aesthetic sense. Since we can show by imagine techniques (e.g. fMRT), what happens in the brain, when aesthetic messages are processed, we...