Challenges of (digital) brand management

Challenges of (digital) brand management

Although there is no topic in B2B communication in general and none in the communication of companies in the packaging industry in particular that is as much in focus as digitalization, it is even more remarkable how little of it is used in practical brand management....
After the fair is before the fair

After the fair is before the fair

B2B companies form a completely different target group than, for example, target groups in the consumer sector. On the one hand, there are fewer potential customers in the B2B sector because the market is more segmented. On the other hand, these customers make far...
Internal Communication – 10 Commandments Part 2

Internal Communication – 10 Commandments Part 2

You remember the first part with five of the 10 commandments that we published 14 days ago? Here is the eagerly awaited Part 2. Now you are up to date. And if you want to go deeper or have specific questions about your internal communication, I am glad about a signal....